Released on: April 28, 2008, 11:33 pm

Press Release Author: Lion Brand Yarn Company

Industry: Internet & Online

Press Release Summary: New blog creates an open venue for The Lion Brand Yarn
Company to share and exchange ideas with crochet, knitting and yarn enthusiasts

Press Release Body: Manhattan, New York - April 24, 2008 - In keeping with their
ongoing philosophy of sharing and exchanging ideas directly with their customers,
the Lion Brand Yarn Company ( http://www.lionbrand.com ) today launched their new
blog, \"The Lion Brand Notebook\". The Notebook will provide an open venue on the Web,
allowing Lion and their customers to exchange ideas, information and thoughts about
crafting with yarn.

The new Notebook will include answers to frequently asked questions, tips and
technical support for crafting with yarn, information about the community of
knitters, crocheters and crafters, as well as knitting and crochet related events.
Lion Brand will also offer inside an inside look at the company including
behind-the-scenes images and information about new initiatives, a look at the
creative process of the number one yarn brand and personal posts by the President,
David Blumenthal and other associates. Registered users will also have the
opportunity to respond to posts and add their comments and insight.

\"We\'re looking forward to this new, more intimate form of communication with people
who use our products.\" said Ilana Rabinowitz, Vice President of Marketing. \"We hope
people will visit our new blog and become part of our extended family.\"

The new Lion Brand Notebook can be viewed online at: http://blog.lionbrand.com .

Accredited media interested in scheduling an interview to discuss this press release
in more detail are encouraged to contact Ilana Rabinowitz at: 212-243-8995

About Lion Brand Yarn Company
Lion Brand Yarn Company, is a 130-year-old entity and is America\'s oldest hand
knitting yarn brand. Founded in 1878, the company began operation in New York and
has been a leading supplier of quality hand knitting and crochet yarns ever since.
Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends
while consistently providing its customers with the highest quality product, service
and inspiration.


Web Site: http://www.LionBrand.com

Contact Details: Lion Brand Yarn Company
34 West 15th Street
New York, NY 10011
212 243 8995
Ilana@lionbrand.com